/**
 * MCM Docs — estilos del manual comercial
 */

.mcm-decision-table td:first-child {
  font-weight: 600;
  width: 38%;
}

.mcm-origin-grid {
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  margin: 2rem 0;
}

.mcm-origin-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 16px;
  border-top: 4px solid var(--bb-acento);
  padding: 1.25rem 1.5rem;
}

.mcm-origin-card--inventory {
  border-top-color: #38A169;
}

.mcm-origin-card h3 {
  color: var(--bb-primario);
  font-size: 1rem;
  margin: 0 0 0.5rem;
}

.mcm-origin-card p {
  color: var(--bb-secundario);
  font-size: 0.9rem;
  line-height: 1.55;
  margin: 0;
}

.mcm-not-list,
.mcm-yes-list {
  list-style: none;
  margin: 1rem 0;
  padding: 0;
}

.mcm-not-list li,
.mcm-yes-list li {
  border-radius: 10px;
  font-size: 0.92rem;
  margin-bottom: 0.5rem;
  padding: 0.65rem 1rem;
}

.mcm-not-list li {
  background: rgba(229, 62, 62, 0.08);
  border-left: 3px solid #E53E3E;
  color: #742A2A;
}

.mcm-yes-list li {
  background: rgba(56, 161, 105, 0.1);
  border-left: 3px solid #38A169;
  color: #276749;
}

.mcm-chapter-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-top: 2rem;
}

.mcm-chapter-nav a {
  background: var(--bb-fondo);
  border: 1px solid var(--bb-borde);
  border-radius: 8px;
  color: var(--bb-acento);
  font-size: 0.82rem;
  padding: 0.4rem 0.75rem;
  text-decoration: none;
}

.mcm-chapter-nav a.is-done {
  border-color: rgba(24, 95, 165, 0.35);
  font-weight: 600;
}

.mcm-chapter-nav a.is-soon {
  color: var(--bb-secundario);
  opacity: 0.7;
}

.mcm-quote-official {
  background: var(--bb-fondo);
  border-left: 4px solid var(--bb-acento);
  border-radius: 0 12px 12px 0;
  color: var(--bb-primario);
  font-size: 1rem;
  font-style: italic;
  line-height: 1.6;
  margin: 2rem 0;
  padding: 1.25rem 1.5rem;
}

.mcm-trial-badge {
  background: rgba(24, 95, 165, 0.12);
  border-radius: 999px;
  color: var(--bb-acento);
  display: inline-block;
  font-size: 0.82rem;
  font-weight: 600;
  margin-top: 0.5rem;
  padding: 0.35rem 1rem;
}

/* MCM-02 · Transformación antes/después */

.mcm-transform-list {
  display: flex;
  flex-direction: column;
  gap: 1.5rem;
  margin: 2rem 0;
}

.mcm-transform-block {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 16px;
  overflow: hidden;
}

.mcm-transform-block h4 {
  background: var(--bb-fondo);
  border-bottom: 1px solid var(--bb-borde);
  color: var(--bb-primario);
  font-size: 0.95rem;
  margin: 0;
  padding: 0.85rem 1.25rem;
}

.mcm-before-after {
  display: grid;
  gap: 0;
  grid-template-columns: 1fr 1fr;
}

@media (max-width: 640px) {
  .mcm-before-after {
    grid-template-columns: 1fr;
  }
}

.mcm-before-after > div {
  padding: 1rem 1.25rem;
}

.mcm-before-after > div:first-child {
  background: rgba(229, 62, 62, 0.05);
  border-right: 1px solid var(--bb-borde);
}

.mcm-before-after > div:last-child {
  background: rgba(56, 161, 105, 0.06);
}

@media (max-width: 640px) {
  .mcm-before-after > div:first-child {
    border-bottom: 1px solid var(--bb-borde);
    border-right: none;
  }
}

.mcm-ba-label {
  color: var(--bb-secundario);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  margin-bottom: 0.35rem;
  text-transform: uppercase;
}

.mcm-ba-label--after {
  color: #276749;
}

.mcm-before-after p {
  color: var(--bb-primario);
  font-size: 0.88rem;
  line-height: 1.5;
  margin: 0;
}

.mcm-transform-impact {
  border-top: 1px solid var(--bb-borde);
  color: var(--bb-secundario);
  font-size: 0.88rem;
  font-style: italic;
  margin: 0;
  padding: 0.85rem 1.25rem;
}

.mcm-door-grid {
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  margin: 1.5rem 0;
}

.mcm-door-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 16px;
  padding: 1.25rem 1.5rem;
}

.mcm-door-card--maintenance {
  border-top: 4px solid var(--bb-acento);
}

.mcm-door-card--inventory {
  border-top: 4px solid #38A169;
}

.mcm-door-card h4 {
  color: var(--bb-primario);
  font-size: 1rem;
  margin: 0 0 0.75rem;
}

.mcm-door-card .mcm-door-tagline {
  color: var(--bb-acento);
  font-size: 0.88rem;
  font-weight: 600;
  margin: 1rem 0 0;
}

.mcm-door-card--inventory .mcm-door-tagline {
  color: #276749;
}

.mcm-persona-table td:first-child {
  font-weight: 600;
  width: 28%;
}

.mcm-persona-table td:nth-child(2) {
  color: #742A2A;
  font-size: 0.88rem;
}

.mcm-persona-table td:nth-child(3) {
  color: #276749;
  font-size: 0.88rem;
}

.mcm-central-question {
  background: linear-gradient(135deg, var(--bb-primario) 0%, #1a4d7a 100%);
  border-radius: 16px;
  color: #fff;
  margin: 2rem 0;
  padding: 1.75rem 2rem;
  text-align: center;
}

.mcm-central-question p {
  font-size: 1.15rem;
  line-height: 1.55;
  margin: 0;
}

.mcm-central-question strong {
  color: #90cdf4;
}

.mcm-seller-quote {
  background: linear-gradient(135deg, rgba(24, 95, 165, 0.14) 0%, rgba(56, 161, 105, 0.12) 100%);
  border: 2px solid var(--bb-acento);
  border-radius: 16px;
  box-shadow: 0 8px 24px rgba(24, 95, 165, 0.12);
  margin: 2rem auto;
  max-width: 40rem;
  padding: 1.5rem 1.75rem;
  text-align: center;
}

.mcm-seller-quote p {
  color: var(--bb-primario);
  font-size: 1.12rem;
  font-weight: 600;
  line-height: 1.6;
  margin: 0;
}

.mcm-seller-quote .mcm-seller-label {
  color: var(--bb-acento);
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  margin-bottom: 0.65rem;
  text-transform: uppercase;
}

.mcm-transform-metric {
  align-items: center;
  background: var(--bb-fondo);
  border-top: 1px dashed var(--bb-borde);
  display: flex;
  flex-wrap: wrap;
  font-size: 0.82rem;
  gap: 0.5rem 1rem;
  justify-content: center;
  padding: 0.75rem 1.25rem;
}

.mcm-transform-metric span {
  color: var(--bb-secundario);
}

.mcm-transform-metric strong {
  color: var(--bb-primario);
}

.mcm-transform-metric .mcm-metric-arrow {
  color: var(--bb-acento);
  font-weight: 700;
}

.mcm-maturity-ladder {
  margin: 2rem 0;
  max-width: 28rem;
}

.mcm-maturity-step {
  align-items: flex-start;
  display: flex;
  gap: 1rem;
  position: relative;
}

.mcm-maturity-step:not(:last-child) {
  padding-bottom: 1.25rem;
}

.mcm-maturity-step:not(:last-child)::after {
  background: var(--bb-borde);
  bottom: 0;
  content: "";
  height: calc(100% - 2rem);
  left: 1.1rem;
  position: absolute;
  top: 2.25rem;
  width: 2px;
}

.mcm-maturity-num {
  align-items: center;
  background: var(--bb-acento);
  border-radius: 50%;
  color: #fff;
  display: flex;
  flex-shrink: 0;
  font-size: 0.82rem;
  font-weight: 700;
  height: 2.25rem;
  justify-content: center;
  width: 2.25rem;
  z-index: 1;
}

.mcm-maturity-step.is-top .mcm-maturity-num {
  background: #E53E3E;
}

.mcm-maturity-step.is-goal .mcm-maturity-num {
  background: #38A169;
}

.mcm-maturity-body h5 {
  color: var(--bb-primario);
  font-size: 0.95rem;
  margin: 0 0 0.2rem;
}

.mcm-maturity-body p {
  color: var(--bb-secundario);
  font-size: 0.85rem;
  line-height: 1.45;
  margin: 0;
}

.mcm-infographic-future {
  background: var(--bb-fondo);
  border: 1px dashed var(--bb-borde);
  border-radius: 16px;
  margin: 2rem 0;
  padding: 1.5rem;
}

.mcm-infographic-future .mcm-infographic-label {
  color: var(--bb-secundario);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  margin-bottom: 1rem;
  text-align: center;
  text-transform: uppercase;
}

.mcm-infographic-columns {
  display: grid;
  gap: 1.5rem;
  grid-template-columns: 1fr auto 1fr;
}

@media (max-width: 640px) {
  .mcm-infographic-columns {
    grid-template-columns: 1fr;
  }

  .mcm-infographic-divider {
    display: none;
  }
}

.mcm-infographic-col h5 {
  font-size: 0.82rem;
  letter-spacing: 0.06em;
  margin: 0 0 0.75rem;
  text-align: center;
  text-transform: uppercase;
}

.mcm-infographic-col--before h5 {
  color: #E53E3E;
}

.mcm-infographic-col--after h5 {
  color: var(--bb-acento);
}

.mcm-infographic-step {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 8px;
  font-size: 0.85rem;
  margin-bottom: 0.35rem;
  padding: 0.5rem 0.75rem;
  text-align: center;
}

.mcm-infographic-col--before .mcm-infographic-step {
  border-left: 3px solid #E53E3E;
}

.mcm-infographic-col--after .mcm-infographic-step {
  border-left: 3px solid var(--bb-acento);
}

.mcm-infographic-divider {
  align-self: center;
  background: var(--bb-primario);
  border-radius: 2px;
  height: 80%;
  min-height: 12rem;
  width: 4px;
}

.mcm-closing-duo {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  margin-top: 2rem;
}

/* MCM-03 · ICP Score */

.mcm-score-table th:last-child,
.mcm-score-table td:last-child {
  text-align: center;
  width: 5rem;
}

.mcm-score-table .mcm-pts {
  color: var(--bb-acento);
  font-size: 1.05rem;
  font-weight: 700;
}

.mcm-score-table .mcm-pts-neg {
  color: #E53E3E;
  font-size: 1.05rem;
  font-weight: 700;
}

.mcm-score-total {
  background: var(--bb-primario);
  border-radius: 16px;
  color: #fff;
  margin: 2rem 0;
  padding: 1.5rem 2rem;
  text-align: center;
}

.mcm-score-total p {
  font-size: 2rem;
  font-weight: 700;
  margin: 0 0 0.25rem;
}

.mcm-score-total span {
  font-size: 0.88rem;
  opacity: 0.85;
}

.mcm-band-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  margin: 1.5rem 0;
}

.mcm-band-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 14px;
  border-top: 4px solid var(--bb-borde);
  padding: 1.1rem 1.25rem;
}

.mcm-band-card--a { border-top-color: #38A169; }
.mcm-band-card--b { border-top-color: var(--bb-acento); }
.mcm-band-card--c { border-top-color: #D69E2E; }
.mcm-band-card--d { border-top-color: #E53E3E; }

.mcm-band-card h4 {
  font-size: 0.95rem;
  margin: 0 0 0.35rem;
}

.mcm-band-card .mcm-band-range {
  color: var(--bb-secundario);
  font-size: 0.82rem;
  font-weight: 600;
  margin-bottom: 0.5rem;
}

.mcm-band-card p {
  color: var(--bb-secundario);
  font-size: 0.85rem;
  line-height: 1.45;
  margin: 0;
}

.mcm-score-sheet {
  background: var(--bb-fondo);
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  font-family: ui-monospace, monospace;
  font-size: 0.78rem;
  line-height: 1.7;
  margin: 1.5rem 0;
  overflow-x: auto;
  padding: 1.25rem 1.5rem;
  white-space: pre;
}

.mcm-omi-ladder {
  margin: 1.5rem 0 2rem;
  max-width: 32rem;
}

.mcm-urgency-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin: 1rem 0 1.5rem;
}

.mcm-urgency-chip {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 999px;
  font-size: 0.85rem;
  font-weight: 600;
  padding: 0.45rem 1rem;
}

.mcm-urgency-chip--alta {
  border-color: #E53E3E;
  color: #C53030;
}

.mcm-urgency-chip--media {
  border-color: #D69E2E;
  color: #975A16;
}

.mcm-urgency-chip--baja {
  border-color: var(--bb-borde);
  color: var(--bb-secundario);
}

.mcm-champion-box {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  margin: 1rem 0 1.5rem;
  padding: 1rem 1.25rem;
}

.mcm-champion-box p {
  color: var(--bb-secundario);
  font-size: 0.88rem;
  margin: 0.5rem 0 0;
}

.mcm-pipeline-time td:nth-child(2) {
  font-weight: 600;
}

/* MCM-04 · Buyer Persona vs DMU */

.mcm-concept-split {
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  margin: 2rem 0;
}

.mcm-concept-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 16px;
  padding: 1.35rem 1.5rem;
}

.mcm-concept-card--buyer {
  border-top: 4px solid var(--bb-acento);
}

.mcm-concept-card--dmu {
  border-top: 4px solid #805AD5;
}

.mcm-concept-card h4 {
  color: var(--bb-primario);
  font-size: 1rem;
  margin: 0 0 0.5rem;
}

.mcm-concept-card .mcm-concept-tag {
  color: var(--bb-secundario);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  margin-bottom: 0.75rem;
  text-transform: uppercase;
}

.mcm-concept-card p {
  color: var(--bb-secundario);
  font-size: 0.9rem;
  line-height: 1.55;
  margin: 0;
}

.mcm-dmu-table td:first-child {
  font-weight: 600;
  width: 30%;
}

.mcm-dmu-table td:nth-child(2) {
  font-size: 0.9rem;
}

.mcm-mux-link-grid {
  display: grid;
  gap: 0.75rem;
  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  margin: 1.25rem 0;
}

.mcm-mux-chip {
  background: var(--bb-fondo);
  border: 1px solid var(--bb-borde);
  border-radius: 10px;
  font-size: 0.82rem;
  padding: 0.6rem 0.75rem;
  text-align: center;
}

.mcm-mux-chip strong {
  color: var(--bb-primario);
  display: block;
  font-size: 0.9rem;
}

.mcm-demo-matrix td {
  font-size: 0.85rem;
  vertical-align: top;
}

.mcm-doc-code {
  background: rgba(24, 95, 165, 0.12);
  border-radius: 6px;
  color: var(--bb-acento);
  display: inline-block;
  font-family: ui-monospace, monospace;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.04em;
  margin-bottom: 0.5rem;
  padding: 0.2rem 0.55rem;
}

.mcm-doc-table {
  border-collapse: collapse;
  font-size: 0.88rem;
  margin: 1rem auto;
  width: 100%;
}

.mcm-doc-table th,
.mcm-doc-table td {
  border: 1px solid var(--bb-borde);
  padding: 0.45rem 0.65rem;
  text-align: left;
}

.mcm-doc-table thead th {
  background: var(--bb-fondo);
  font-weight: 600;
}

.mcm-influence-stars {
  color: #D69E2E;
  font-size: 0.9rem;
  letter-spacing: 0.05em;
  white-space: nowrap;
}

.mcm-risk-list li {
  background: rgba(229, 62, 62, 0.06);
  border-left: 3px solid #E53E3E;
  border-radius: 8px;
  font-size: 0.88rem;
  list-style: none;
  margin-bottom: 0.5rem;
  padding: 0.65rem 1rem;
}

.mcm-champion-grid {
  display: grid;
  gap: 0.75rem;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  margin: 1.25rem 0;
}

.mcm-champion-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  border-top: 4px solid var(--bb-borde);
  padding: 1rem 1.15rem;
}

.mcm-champion-card--strong { border-top-color: #38A169; }
.mcm-champion-card--medium { border-top-color: #D69E2E; }
.mcm-champion-card--weak { border-top-color: #E53E3E; }

.mcm-champion-card h5 {
  font-size: 0.92rem;
  margin: 0 0 0.35rem;
}

.mcm-champion-card p {
  color: var(--bb-secundario);
  font-size: 0.82rem;
  line-height: 1.45;
  margin: 0;
}

.mcm-strategy-oneliner td:first-child {
  font-weight: 600;
  width: 28%;
}

.mcm-strategy-oneliner td:nth-child(2) {
  color: var(--bb-acento);
  font-weight: 600;
}

/* MCM-05 · Sectores */

.mcm-sector-template {
  background: var(--bb-fondo);
  border: 1px dashed var(--bb-borde);
  border-radius: 12px;
  margin: 1.5rem 0 2rem;
  overflow-x: auto;
}

.mcm-sector-template table {
  font-size: 0.85rem;
  margin: 0;
  width: 100%;
}

.mcm-sector-template th {
  background: var(--bb-primario);
  color: #fff;
  font-size: 0.75rem;
  padding: 0.5rem 1rem;
  text-align: left;
  width: 28%;
}

.mcm-sector-template td {
  padding: 0.5rem 1rem;
}

.mcm-sector-grid {
  display: flex;
  flex-direction: column;
  gap: 2rem;
  margin: 2rem 0;
}

.mcm-sector-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 16px;
  overflow: hidden;
}

.mcm-sector-card--maintenance {
  border-top: 4px solid var(--bb-acento);
}

.mcm-sector-card--inventory {
  border-top: 4px solid #38A169;
}

.mcm-sector-card--mixed {
  border-top: 4px solid #805AD5;
}

.mcm-sector-card-header {
  background: var(--bb-fondo);
  border-bottom: 1px solid var(--bb-borde);
  padding: 1rem 1.35rem;
}

.mcm-sector-card-header h4 {
  color: var(--bb-primario);
  font-size: 1.05rem;
  margin: 0 0 0.25rem;
}

.mcm-sector-card-header .mcm-sector-door {
  color: var(--bb-secundario);
  font-size: 0.82rem;
  font-weight: 600;
}

.mcm-sector-fields {
  display: grid;
  gap: 0;
}

.mcm-sector-field {
  border-bottom: 1px solid var(--bb-borde);
  display: grid;
  gap: 0.5rem;
  grid-template-columns: 140px 1fr;
  padding: 0.85rem 1.35rem;
}

.mcm-sector-field:last-child {
  border-bottom: none;
}

@media (max-width: 640px) {
  .mcm-sector-field {
    grid-template-columns: 1fr;
  }
}

.mcm-sector-field-label {
  color: var(--bb-secundario);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

.mcm-sector-field p {
  color: var(--bb-primario);
  font-size: 0.88rem;
  line-height: 1.5;
  margin: 0;
}

.mcm-sector-demo-story {
  background: rgba(24, 95, 165, 0.06);
  border-left: 3px solid var(--bb-acento);
  font-style: italic;
}

.mcm-sector-kpis {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
}

.mcm-sector-kpi {
  background: var(--bb-fondo);
  border-radius: 6px;
  font-size: 0.78rem;
  font-weight: 600;
  padding: 0.25rem 0.55rem;
}

.mcm-sector-matrix td:first-child {
  font-weight: 600;
  width: 32%;
}

/* MCM-06 · Planes por etapa */

.mcm-plan-ladder {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  margin: 2rem 0;
}

.mcm-plan-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 16px;
  display: flex;
  flex-direction: column;
  overflow: hidden;
}

.mcm-plan-card--start { border-top: 4px solid #718096; }
.mcm-plan-card--grow { border-top: 4px solid var(--bb-acento); }
.mcm-plan-card--scale { border-top: 4px solid #805AD5; }
.mcm-plan-card--enterprise { border-top: 4px solid var(--bb-primario); }

.mcm-plan-card.is-featured {
  box-shadow: 0 8px 28px rgba(24, 95, 165, 0.15);
  transform: scale(1.02);
}

.mcm-plan-card-head {
  padding: 1.15rem 1.25rem 0.75rem;
}

.mcm-plan-card-head h4 {
  font-size: 1.15rem;
  margin: 0 0 0.25rem;
}

.mcm-plan-card-head .mcm-plan-tagline {
  color: var(--bb-secundario);
  font-size: 0.82rem;
  line-height: 1.4;
  margin: 0;
}

.mcm-plan-card-body {
  flex: 1;
  padding: 0 1.25rem 1.15rem;
}

.mcm-plan-card-body ul {
  color: var(--bb-secundario);
  font-size: 0.82rem;
  line-height: 1.5;
  margin: 0;
  padding-left: 1.1rem;
}

.mcm-plan-card-foot {
  background: var(--bb-fondo);
  border-top: 1px solid var(--bb-borde);
  color: var(--bb-acento);
  font-size: 0.78rem;
  font-weight: 600;
  padding: 0.65rem 1.25rem;
}

.mcm-plan-philosophy {
  background: var(--bb-fondo);
  border-left: 4px solid #E53E3E;
  border-radius: 0 12px 12px 0;
  margin: 1.5rem 0;
  padding: 1.25rem 1.5rem;
}

.mcm-plan-philosophy p {
  font-size: 0.92rem;
  line-height: 1.55;
  margin: 0.5rem 0 0;
}

.mcm-plan-philosophy p:first-child {
  margin-top: 0;
}

.mcm-plan-philosophy .is-wrong {
  color: #742A2A;
}

.mcm-plan-philosophy .is-right {
  color: #276749;
  font-weight: 600;
}

.mcm-plan-arrow-row {
  color: var(--bb-acento);
  font-size: 1.5rem;
  letter-spacing: 0.5rem;
  margin: 0.5rem 0 1.5rem;
  text-align: center;
}

.mcm-maturity-stars {
  color: #D69E2E;
  font-size: 0.95rem;
  letter-spacing: 0.08em;
}

.mcm-kpi-priority {
  color: var(--bb-primario);
  font-size: 0.88rem;
  font-weight: 600;
  line-height: 1.6;
  margin: 0;
}

.mcm-module-roadmap {
  color: var(--bb-secundario);
  font-family: ui-monospace, monospace;
  font-size: 0.78rem;
  line-height: 1.7;
  margin: 0;
  white-space: pre-line;
}

.mcm-growth-phrase-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  margin: 1.5rem 0 2rem;
}

.mcm-growth-phrase-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  padding: 1rem 1.15rem;
  text-align: center;
}

.mcm-growth-phrase-card strong {
  color: var(--bb-acento);
  display: block;
  font-size: 0.82rem;
  margin-bottom: 0.35rem;
}

.mcm-growth-phrase-card span {
  color: var(--bb-secundario);
  font-size: 0.8rem;
}

.mcm-growth-hero {
  background: linear-gradient(135deg, var(--bb-primario) 0%, #1a4d7a 100%);
  border-radius: 16px;
  color: #fff;
  margin: 2rem 0;
  padding: 1.75rem 2rem;
  text-align: center;
}

.mcm-growth-hero p {
  font-size: 1.12rem;
  font-weight: 600;
  line-height: 1.55;
  margin: 0;
}

.mcm-growth-hero-eyebrow {
  font-size: 0.72rem !important;
  font-weight: 600 !important;
  letter-spacing: 0.12em;
  margin-bottom: 0.65rem !important;
  opacity: 0.75;
  text-transform: uppercase;
}

.mcm-growth-hero-link {
  font-size: 0.82rem !important;
  font-weight: 500 !important;
  margin-top: 0.85rem !important;
}

.mcm-growth-hero-link a {
  color: rgba(255, 255, 255, 0.9);
  text-decoration: underline;
}

.mcm-plan-unchanged {
  background: #f7fafc;
  border: 1px solid var(--bb-borde);
  border-left: 4px solid var(--bb-acento);
  border-radius: 12px;
  margin: 1.5rem 0 2rem;
  padding: 1.15rem 1.35rem;
}

.mcm-plan-unchanged-label {
  color: var(--bb-primario);
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  margin: 0 0 0.5rem;
  text-transform: uppercase;
}

.mcm-plan-unchanged p:last-child {
  color: var(--bb-secundario);
  font-size: 0.92rem;
  line-height: 1.6;
  margin: 0;
}

.mcm-stat-placeholder {
  background: #fff;
  border: 2px dashed var(--bb-borde);
  border-radius: 16px;
  margin: 2rem 0;
  padding: 1.5rem 2rem;
  text-align: center;
}

.mcm-stat-placeholder-value {
  color: var(--bb-primario);
  font-size: 2.5rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  line-height: 1;
  margin: 0 0 0.5rem;
}

.mcm-stat-placeholder-label {
  color: var(--bb-secundario);
  font-size: 1rem;
  margin: 0 0 0.35rem;
}

.mcm-stat-placeholder-note {
  color: #a0aec0;
  font-size: 0.78rem;
  font-style: italic;
  margin: 0;
}

.mcm-demo-timeline {
  display: grid;
  gap: 0.75rem;
  grid-template-columns: repeat(auto-fit, minmax(160px, 1fr));
  margin: 1.25rem 0 2rem;
}

.mcm-demo-phase {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  padding: 1rem 1.1rem;
  position: relative;
}

.mcm-demo-phase.is-featured {
  border-color: var(--bb-acento);
  box-shadow: 0 4px 16px rgba(49, 130, 206, 0.12);
}

.mcm-demo-phase--prep { border-top: 3px solid #a0aec0; }
.mcm-demo-phase--open { border-top: 3px solid #4299e1; }
.mcm-demo-phase--ops { border-top: 3px solid var(--bb-acento); }
.mcm-demo-phase--kpi { border-top: 3px solid #805ad5; }
.mcm-demo-phase--close { border-top: 3px solid var(--bb-primario); }

.mcm-demo-phase-time {
  background: #edf2f7;
  border-radius: 6px;
  color: var(--bb-primario);
  display: inline-block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  margin-bottom: 0.5rem;
  padding: 0.2rem 0.5rem;
  text-transform: uppercase;
}

.mcm-demo-phase h4 {
  color: var(--bb-primario);
  font-size: 0.92rem;
  margin: 0 0 0.35rem;
}

.mcm-demo-phase p {
  color: var(--bb-secundario);
  font-size: 0.78rem;
  line-height: 1.45;
  margin: 0;
}

.mcm-play-badge {
  background: var(--bb-primario);
  border-radius: 4px;
  color: #fff;
  display: inline-block;
  font-family: ui-monospace, monospace;
  font-size: 0.62rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  margin-bottom: 0.4rem;
  padding: 0.15rem 0.4rem;
}

.mcm-play-tree {
  background: #1a365d;
  border-radius: 12px;
  color: rgba(255, 255, 255, 0.9);
  font-family: ui-monospace, monospace;
  font-size: 0.82rem;
  margin: 1.5rem 0 2rem;
  padding: 1.15rem 1.35rem;
}

.mcm-play-tree-title {
  color: rgba(255, 255, 255, 0.55);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  margin: 0 0 0.75rem;
  text-transform: uppercase;
}

.mcm-play-tree-list {
  list-style: none;
  margin: 0;
  padding: 0 0 0 0.5rem;
}

.mcm-play-tree-list li {
  line-height: 1.9;
  margin: 0;
}

.mcm-play-tree-list .mcm-play-badge {
  background: rgba(255, 255, 255, 0.15);
  margin-bottom: 0;
  margin-right: 0.5rem;
  vertical-align: middle;
}

.mcm-play-tree-hint {
  color: rgba(255, 255, 255, 0.55);
  font-family: var(--bb-font, system-ui, sans-serif);
  font-size: 0.78rem;
  margin: 0.85rem 0 0;
}

.mcm-play-tree-hint a {
  color: rgba(255, 255, 255, 0.75);
}

.mcm-exit-criteria {
  display: grid;
  gap: 0.5rem 1rem;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  list-style: none;
  margin: 1rem 0 0;
  padding: 0;
}

.mcm-exit-criteria li {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 8px;
  color: var(--bb-secundario);
  font-size: 0.88rem;
  padding: 0.55rem 0.75rem;
}

.mcm-exit-criteria li span {
  color: var(--bb-acento);
  font-weight: 700;
  margin-right: 0.35rem;
}

.mcm-debrief-sheet {
  margin-top: 1rem;
}

.mcm-objection-grid {
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  margin: 1.25rem 0 0;
}

.mcm-objection-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  overflow: hidden;
}

.mcm-objection-card-head {
  background: #f7fafc;
  border-bottom: 1px solid var(--bb-borde);
  padding: 1rem 1.15rem;
}

.mcm-objection-card-head h4 {
  color: var(--bb-primario);
  font-size: 1rem;
  margin: 0.35rem 0 0;
}

.mcm-objection-category {
  background: #edf2f7;
  border-radius: 4px;
  color: var(--bb-secundario);
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  margin-left: 0.5rem;
  padding: 0.15rem 0.4rem;
  text-transform: uppercase;
  vertical-align: middle;
}

.mcm-objection-fields {
  padding: 0.85rem 1.15rem 1.1rem;
}

.mcm-objection-field {
  margin-bottom: 0.75rem;
}

.mcm-objection-field:last-child {
  margin-bottom: 0;
}

.mcm-objection-label {
  color: var(--bb-acento);
  display: block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  margin-bottom: 0.25rem;
  text-transform: uppercase;
}

.mcm-objection-field p {
  color: var(--bb-secundario);
  font-size: 0.84rem;
  line-height: 1.5;
  margin: 0;
}

.mcm-objection-field--error .mcm-objection-label {
  color: #c53030;
}

.mcm-objection-field--error p {
  color: #742a2a;
}

.mcm-objection-field--question .mcm-objection-label {
  color: var(--bb-primario);
}

.mcm-objection-field--question p {
  font-style: italic;
}

.mcm-obj-risk {
  border-radius: 4px;
  font-size: 0.65rem;
  font-weight: 600;
  margin-left: 0.35rem;
  padding: 0.12rem 0.35rem;
  vertical-align: middle;
}

.mcm-obj-risk--low { background: #c6f6d5; color: #22543d; }
.mcm-obj-risk--medium { background: #fefcbf; color: #744210; }
.mcm-obj-risk--high { background: #fed7d7; color: #742a2a; }

.mcm-objection-meta {
  color: var(--bb-secundario);
  font-family: var(--bb-font, system-ui, sans-serif);
  font-size: 0.78rem;
  margin: 0.5rem 0 0;
}

.mcm-obj-index-table {
  font-size: 0.82rem;
}

.mcm-obj-index-table th,
.mcm-obj-index-table td {
  white-space: nowrap;
}

.mcm-obj-index-table td:nth-child(2) {
  white-space: normal;
  min-width: 8rem;
}

.mcm-case-grid {
  display: grid;
  gap: 1.25rem;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  margin: 1.25rem 0 0;
}

.mcm-case-card {
  background: #fff;
  border: 1px solid var(--bb-borde);
  border-radius: 12px;
  overflow: hidden;
}

.mcm-case-card--maintenance { border-top: 4px solid var(--bb-primario); }
.mcm-case-card--inventory { border-top: 4px solid var(--bb-acento); }

.mcm-case-card-head {
  padding: 1rem 1.15rem 0.75rem;
}

.mcm-case-card-head h4 {
  color: var(--bb-primario);
  font-size: 1.05rem;
  margin: 0.35rem 0 0.15rem;
}

.mcm-case-module {
  color: var(--bb-secundario);
  font-size: 0.78rem;
  margin: 0;
}

.mcm-case-split {
  display: grid;
  gap: 0;
  grid-template-columns: 1fr 1fr;
}

.mcm-case-col {
  padding: 0.75rem 1rem;
}

.mcm-case-col--before {
  background: #fff5f5;
  border-right: 1px solid var(--bb-borde);
}

.mcm-case-col--after {
  background: #f0fff4;
}

.mcm-case-col-label {
  color: var(--bb-primario);
  display: block;
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  margin-bottom: 0.4rem;
  text-transform: uppercase;
}

.mcm-case-col--before .mcm-case-col-label { color: #c53030; }
.mcm-case-col--after .mcm-case-col-label { color: #276749; }

.mcm-case-col ul {
  color: var(--bb-secundario);
  font-size: 0.8rem;
  line-height: 1.55;
  margin: 0;
  padding-left: 1rem;
}

.mcm-case-kpis {
  border-top: 1px solid var(--bb-borde);
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
  padding: 0.65rem 1rem;
}

.mcm-case-kpi {
  background: #edf2f7;
  border-radius: 6px;
  color: var(--bb-primario);
  font-size: 0.72rem;
  font-weight: 600;
  padding: 0.2rem 0.5rem;
}

.mcm-case-story {
  border-top: 1px solid var(--bb-borde);
  color: var(--bb-secundario);
  font-size: 0.84rem;
  line-height: 1.55;
  margin: 0;
  padding: 0.85rem 1rem 0.75rem;
}

.mcm-evidence-badge {
  border-radius: 4px;
  font-family: ui-monospace, monospace;
  font-size: 0.6rem;
  font-weight: 700;
  margin-left: 0.35rem;
  padding: 0.12rem 0.35rem;
  vertical-align: middle;
}

.mcm-evidence-badge--a { background: #c6f6d5; color: #22543d; }
.mcm-evidence-badge--b { background: #bee3f8; color: #2a4365; }
.mcm-evidence-badge--c { background: #e9d8fd; color: #44337a; }
.mcm-evidence-badge--d { background: #edf2f7; color: #4a5568; }

.mcm-case-xrefs {
  border-top: 1px solid var(--bb-borde);
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
  padding: 0.65rem 1rem 0.85rem;
}

.mcm-case-xref-label {
  color: var(--bb-secundario);
  font-size: 0.65rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  margin-right: 0.25rem;
  text-transform: uppercase;
  width: 100%;
}

.mcm-case-xref {
  background: #edf2f7;
  border-radius: 4px;
  color: var(--bb-primario);
  font-family: ui-monospace, monospace;
  font-size: 0.68rem;
  font-weight: 600;
  padding: 0.15rem 0.4rem;
}

.mcm-case-index-table {
  font-size: 0.8rem;
}

.mcm-gtm-funnel {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.35rem;
  justify-content: center;
  margin: 2rem 0 0;
}

.mcm-gtm-funnel-step {
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-radius: 8px;
  color: rgba(255, 255, 255, 0.9);
  font-size: 0.72rem;
  font-weight: 600;
  padding: 0.45rem 0.65rem;
  text-align: center;
}

.mcm-gtm-funnel-step span {
  color: var(--bb-acento);
  display: block;
  font-size: 0.6rem;
  margin-bottom: 0.15rem;
}

.mcm-gtm-funnel-step--highlight {
  background: rgba(49, 130, 206, 0.35);
  border-color: var(--bb-acento);
}

.mcm-gtm-funnel-arrow {
  color: rgba(255, 255, 255, 0.35);
  font-size: 0.85rem;
}

.mcm-gtm-cycle {
  background: rgba(255, 255, 255, 0.08);
  border: 1px solid rgba(255, 255, 255, 0.15);
  border-radius: 12px;
  padding: 1rem 1.25rem;
  text-align: center;
}

.mcm-gtm-cycle-label {
  color: rgba(255, 255, 255, 0.5);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  margin: 0 0 0.5rem;
  text-transform: uppercase;
}

.mcm-gtm-cycle p {
  color: rgba(255, 255, 255, 0.88);
  font-size: 0.9rem;
  line-height: 1.55;
  margin: 0;
}